All Natural Coffee - Addressing the False Advertising Scandal

(In case any outside sources find this, this is a project for my Communications Course. It is not a real blog post)

(image source: http://www.creativeshift.uk.com/we-cant-have-a-coffee-with-everyone-but-heres-most-likely-what-we-would-say-part-2-online-resources/)

Hello coffee aficionados!

If you’ve been listening to the news as of late, you’ve probably heard of the accusations thrown towards us involving the false advertising of the sources of our coffee beans.

Unfortunately, these accusations are true.

The Situation At Hand

For those of you who do not know, it has been recently discovered that some of the coffee beans that we’ve been selling have been bought from larger, more dubious, coffee companies, rather than from local farmers as we advertised.

To many of us here at “All Natural Coffee”, this was just as much a shock to us is it was to you. However, regardless of whether we knew of the deception or not, we all played a part in this affair, and to that, we must apologize.

How We're Dealing with this Situation

“Our main goal here at All Natural Coffee is to ensure that our clientele feel they can trust us enough to provide them with their daily cup of coffee. As such, we are aware of how much this current revelation may have affected that relationship, and it is something we deeply regret.  To us, our customers are like family, and this is not how we should treat our family.”

-Kim Martin, director of sales (@kimmartin_cup)

We would like to assure all our loyal customers that we have taken steps to undo the damage we’ve done;

• Cutting ties with the larger companies we bought our coffee beans from.
• Recalling all coffee beans we have shipped out to our facilities.
• Looking into who authorized these purchases in the first place.

But in the meantime, until we discover who authorized purchases from these larger companies, All Natural Coffee and businesses under our umbrella will be temporarily shut down. However, we will continue to provide updates on the changing situation through our social media feeds.

We Care About Our Customers

“We know it may be hard to trust us after this. But we hope to one day regain that trust and continue doing business with you in the future.”

-Jim Clark, CEO of All Natural Coffee (@JClarkCoffee)

We know that for some of you, these steps may not enough to earn back your trust, and for that, we apologize greatly. It was not our intent to deceive you, but that is what we have done regardless.

If you choose not to do business with us anymore, we wish you nothing but the best and hope that one day, you’ll consider us to get you your morning cup of coffee. Until that day though, we will continue to update all our followers of what’s happening at All Natural Coffee through our social media accounts, even after this situation has been resolved.

We thank you for your patience with us at this time and we hope that one day, we’ll be able to make all-natural coffee again.

-Cheers!